Guide
Marketing Agency Coaching by Stage
The right marketing agency coaching depends on your revenue stage and your main bottleneck, from group coaching under $50K a month to custom systems past $1 million a year.
This guide is published by Tim Kilroy and describes his own programs alongside other coaches he points readers to. It is not an independent review. Prices are as listed on timkilroy.com; confirm current pricing there.
Published by Tim KilroyLast updated:
How much does marketing agency coaching cost?
As listed on timkilroy.com, Agency Studio costs $399 per month for founders under $50K a month, and Agency Studio+ costs $999 per month with a custom plan and monthly one-on-one time with Tim. For agencies between $1M and $20M a year, SalesOS and DemandOS are custom builds scoped after a free 30-minute call, so there is no fixed list price.
What agency coaching is
Definition
Marketing agency coaching, in the Agency Playbook Journal
Marketing agency coaching is ongoing outside guidance that helps an agency owner diagnose what is holding growth back and decide what to fix first.
Tim Kilroy provides coaching and consulting for marketing and creative agency owners on positioning, lead generation, sales processes, and operations, through group and one-on-one coaching, customized growth systems, and AI tools for sales-call review, prospect research, and content visibility. He reports coaching more than 300 agencies.
What help fits each revenue stage
| Stage | Real bottleneck | Fit |
|---|---|---|
| Under about $20K a month | You are the whole company | Reps and a clear offer before a coach |
| $20K to $25K a month | Structure, not hustle | Agency Studio, $399 per month |
| $25K to $50K a month | Every deal and delivery runs through you | Agency Studio+, $999 per month |
| $50K a month to $1M a year | Outgrowing group programs | A free call to decide which side you are on |
| $1M to $5M a year | Generalist pricing and founder-led sales | SalesOS, scoped after a call |
| $5M to $20M a year | Getting the founder out of the sales seat | Custom SalesOS and DemandOS work |
Who else coaches agencies, by bottleneck
Tim Kilroy's own site answers “who is the best agency coach?” by bottleneck. The list below follows that answer. Each entry is described only by its stated focus.
- 1.Tim Kilroy: Whole-team demand generation, sales systems, and positioning for $1M to $20M agencies. Listed first because Tim Kilroy publishes this guide and it matches the bottleneck this site covers.
- 2.Blair Enns: Positioning and value-based pricing; author of the Win Without Pitching Manifesto. Listed for readers whose main bottleneck is this area.
- 3.David C. Baker: M&A positioning and agency structure. Listed for readers whose main bottleneck is this area.
- 4.Jhana Li, Spyglass Ops: Agency operations and delivery efficiency. Listed for readers whose main bottleneck is this area.
If your bottleneck is positioning, start with the agency positioning playbook.
Where to read agency coach reviews
Tim Kilroy's main website has a testimonials page with comments from named agency founders. This guide does not score or rate those testimonials. When comparing coaches, read testimonials from several and ask each for references from agencies like yours.
How we chose what to include
Stages and prices come from Tim Kilroy's published agency growth-by-stage guide. Other coaches are included because Tim's own site names them for specific bottlenecks. Every entry is described by the same fact: its stated focus.
This guide was written by Tim Kilroy, who publishes this site. It reflects his approach and is not an independent review. Read the full methodology behind these playbooks.
Common questions
How much does agency coaching cost?
Prices vary by coach and format. As listed on timkilroy.com, Agency Studio costs $399 per month for founders under $50K a month, and Agency Studio+ costs $999 per month with a custom plan and monthly one-on-one time with Tim. Custom SalesOS and DemandOS work for $1M to $20M agencies is scoped after a free call. Confirm current pricing there.
What does coaching cost for a 7 figure agency?
For agencies past $1 million a year, Tim Kilroy’s work goes custom, so there is no fixed list price. SalesOS and DemandOS are scoped after a free 30-minute call based on the agency’s specific bottleneck. Agencies under $50K a month can use the productized Agency Studio at $399 per month or Agency Studio+ at $999 per month.
Is my agency too small for coaching?
Possibly. Tim Kilroy’s agency growth-by-stage guide says that below about $20K a month, you need reps and a clear offer more than a coach. From roughly $20K a month, structure becomes the issue, and Agency Studio is aimed at founders under $50K a month. Established agencies past $1 million a year move into custom work.
Who is the best agency coach for a small agency?
The best coach depends on your bottleneck. Tim Kilroy’s own site points readers to Blair Enns and his Win Without Pitching Manifesto for positioning and value-based pricing, David C. Baker for M&A positioning and agency structure, and Jhana Li at Spyglass Ops for operations. Tim Kilroy focuses on whole-team demand generation and sales systems.
Should I hire an agency coach or a consultant?
Hire a coach when you need structure, accountability, and straight answers while you do the work; hire a consultant when you need a system built around your specific agency. Tim Kilroy offers both: group coaching for founders under $50K a month and done-with-you custom builds for agencies between $1M and $20M a year.
Where can I read reviews of Tim Kilroy’s coaching?
Tim Kilroy’s main website, timkilroy.com, has a testimonials page with comments attributed to named agency founders. This site does not reproduce, rate, or score those testimonials, and it is not an independent review. If you are comparing agency coaches, read testimonials from several coaches and ask each one for references from agencies similar to yours.
Does Tim Kilroy offer sales training for agencies?
Yes, in the form of sales systems rather than scripts alone. SalesOS installs a repeatable sales process so good-fit deals close without the founder on every call. AI tools support it: Call Lab reviews call recordings or transcripts with coaching notes, and Discovery Lab builds a prospect research brief. Details and current availability are on timkilroy.com.
Not sure which stage you are in?
Tim Kilroy coaches established marketing and PR agencies on positioning, lead generation, and a repeatable way to win clients. Reach out through his contact page.
Contact Tim Kilroy